Digital Partnership Proposal for Epic Grains.

What we are doing, in simple terms.

Today Epic Grains has a template website that can't really sell, physical stores, a strong product range and loyal customers. What's missing is a proper, fast, trustworthy online shop on your own web address — plus the marketing and systems that bring in orders and let your team manage them without chasing spreadsheets and WhatsApp messages.

This proposal covers all of that end-to-end. We will build a brand-new website for Epic Grains, put every product online and get them published where customers actually search (Google Search, Google Shopping and your Google Business listing), run a full SEO programme so you rank higher over time, and set up the back-office systems and CRM that handle orders, deliveries, customers and franchise partners.

The four things we deliver:

How the website is designed — the customer journey (UI/UX).

"UI/UX" simply means how the website looks and how easy it feels to use. Before we build anything, we design the customer's journey step-by-step so that buying from Epic Grains feels effortless. We design every screen first, get your sign-off, and only then build it — so there are no surprises.

The design process

• Step 1 — Understand. We agree on your goals, your customers, and what a "win" looks like (more orders, more enquiries, more repeat buyers).
• Step 2 — Design. We create visual mockups of every important screen (home, category, product, cart, checkout, account) and walk you through them for approval before any building starts.
• Step 3 — Build & review. We build the approved design, showing you progress regularly so you can give feedback as we go.

The customer journey we design for

1. Arrive. A customer lands on the home page (from Google, an ad, or WhatsApp) and immediately sees who you are, your bestsellers and your free-shipping offer.
2. Explore. They browse by product type (flours, grains, porridge and snacks) or use the search bar to jump straight to what they need.
3. Decide. On a clear product page they see photos, benefits, price, reviews and a simple "Add to cart" button. If unsure, they can ask the chat assistant or place an order.
4. Buy. Checkout is short and trustworthy — pay online or Cash on Delivery, with as few steps as possible so people don't abandon the cart.
5. Stay. After buying, they get order updates, can track delivery, download their invoice, and easily reorder — turning a one-time buyer into a repeat customer.

Every screen is designed mobile-first, in clear Hindi/English, so it feels natural to your customers.

SEO — getting found, ranking higher, and showing up in AI answers.

SEO ("Search Engine Optimisation") is the ongoing work of helping Epic Grains show up higher when people search — without paying for each click. It's the most valuable traffic you can get: it's free, and it compounds month after month, so the work we do in month one keeps paying off in month twelve. The world has also changed — people now search not just on Google, but inside AI assistants like ChatGPT and Google's AI answers. We cover both. Below is the complete scope, in plain language, so you can see exactly what you're getting.

SEO has three big parts: on the website (making your pages easy to understand and rank), off the website (building your reputation across the internet), and local (getting your two branches found by nearby customers). Then we layer modern AI search and measurement on top. Here is everything we do.

A. Research & strategy (the foundation)

• Keyword research. We find the exact words and questions your customers type — for every product you sell (immunity, joint pain, sugar, men's and women's health, weight, heart). We map high-intent buying searches ("buy barley atta online") separately from question searches ("is barley good for diabetes"), so each gets the right page.
• Competitor study. We look at which natural brands rank above you and why, then build a plan to close that gap.
• Search intent mapping. We decide which of your pages should target which searches, so you're never competing against yourself and every important search has a home on your site.
• A documented SEO roadmap for the months ahead, so you always know what's coming next and why.

B. On-page SEO (making each page rank)

• Page titles & descriptions. The headline and summary that show in Google for every page — written with your keywords to win the click.
• Content optimisation. Each product and category page actually uses the words customers search, with clear headings, helpful descriptions and benefits — not just ingredient lists.
• Internal linking. We link related products and articles together so customers (and Google) flow naturally through your site, and ranking power spreads to your key pages.
• Image optimisation. Proper labels and compressed images so they load fast and show up in Google image search.
• Clean, readable web addresses for every page (e.g. /flours/barley-atta rather than a string of code).

C. Technical SEO (the engine under the bonnet)

• Speed & mobile. Google ranks fast, mobile-friendly sites higher — your new website is built and tuned for top speed scores (Core Web Vitals).
• Sitemap & robots file. A "map" of your site submitted to Google so every page gets discovered, plus rules telling search engines what to crawl.
• Structured-data tagging (rich results). Hidden tags that let Google show your price, stock, star ratings and FAQs right inside the search result — dramatically increasing clicks.
• Fixing crawl errors, broken links and duplicate pages so nothing holds your ranking back.
• Google Search Console setup — Google's own tool that tells us exactly which searches you appear for, so we can keep improving.

D. Local SEO — Google Business Profile ("Google My Business")

• We set up and optimise a Google listing for each of your store locations — so when someone nearby searches "health food store near me", you appear on Google and on Maps.
• We add products, photos, opening hours, phone and directions, and keep listings fresh with regular posts and offers.
• Local directories & citations. We list your business consistently across trusted Indian directories (JustDial, IndiaMART, Sulekha and similar) — which directly boosts local ranking.
• Reviews. We help you collect more genuine reviews and respond to them — more good reviews means higher local ranking, more walk-ins and more calls.

E. Off-page SEO & backlinking (building your reputation)

A "backlink" is when another website links to yours. Google treats each quality link like a vote of confidence — the more trusted sites point to you, the more Google trusts you, and the higher you rank. We build these the safe, legitimate (white-hat) way:

• Directory & listing links from relevant, trustworthy Indian business and health directories.
• Guest articles & brand mentions on natural foods, wellness and local-news websites that link back to you.
• Digital PR — getting your brand and founder talked about, which earns natural links and builds authority.
• Content promotion — sharing your blog articles so others naturally reference and link to them.

We only use genuine, white-hat methods. We never buy spammy links, which can get a site penalised by Google.

F. Content & blogs (the engine that pulls people in)

• We publish regular, useful articles (for example "Is barley good for diabetes?", "Healthy barley breakfast recipes") that answer exactly what your customers search.
• Each article quietly links to the right products — turning readers into buyers — and gives Google more pages to rank and more reasons to send you traffic.
• We build topic "clusters" (a main guide plus supporting articles) so Google sees you as a genuine authority on each health concern.
• Good content is also what earns backlinks and gets you quoted by AI assistants.

G. AI Search Optimisation (the new frontier — ChatGPT, Gemini & Google AI)

More and more customers now ask an AI assistant — ChatGPT, Google's AI Overviews, Gemini, Perplexity — instead of scrolling search results. If those AI answers don't mention Epic Grains, you're invisible to a fast-growing group of buyers. This is sometimes called AEO/GEO (Answer/Generative Engine Optimisation), and it's included in your programme:

• Question-and-answer content written the way people actually ask AI assistants, so your pages become the source those assistants quote.
• Clear, fact-based product and concern pages with structured data, so AI models can read, trust and cite Epic Grains as an authority.
• Building brand presence across the web (reviews, mentions, directories) — because AI assistants pull from many sources, the more consistently your brand appears, the more likely it is to be recommended.
• Tracking AI mentions — we monitor whether and how Epic Grains shows up in AI answers, and keep improving it.

H. Tracking, analytics & reporting (proof it's working)

• We wire up analytics so we can see exactly what's working — visitors, where they come from, what they buy, and which keywords bring sales.
• We set up conversion and remarketing tracking so we can measure ads and re-reach people who visited but didn't buy.
• You get a simple monthly report in plain language: rankings, traffic, leads, orders, what we did, and what we're doing next — no jargon, just results.

What this looks like month to month

The CRM — your complete business control panel.

A "CRM" (Customer Relationship Management system) is the single control panel where your whole business runs — every lead, customer, message, call, order, stock item, invoice and staff member in one place, instead of scattered across spreadsheets, notebooks and WhatsApp. This is the brain behind the website. It works two ways at once: it powers your e-commerce (online orders and customers) and it runs your internal team and operations (staff, stock, accounts). Bhavya already builds and runs its own CRM product, so this is proven ground for us, tailored to Epic Grains.

It is built as connected modules — here is each one, in plain language.

1 · Lead Management

• Captures leads automatically from your website forms, WhatsApp, phone calls, and ad campaigns (and marketplaces like JustDial/IndiaMART if you use them).
• Assigns each lead to the right staff member, with reminders to follow up so no enquiry goes cold.
• Tracks each lead's status — new → contacted → interested → converted — with full history of every conversation.

2 · WhatsApp & Email inbox (with the chatbot connected)

• One shared inbox for WhatsApp messages, emails and website chat — so your team never juggles multiple apps.
• The chat assistant is connected directly: it answers common questions automatically and only passes chats to your team when a human is genuinely needed — with the full conversation attached.
• Every message is linked to that customer's record. Send WhatsApp and email updates, offers and reorder reminders, individually or in bulk.

3 · Inbound & outbound calls

• Inbound: incoming customer calls are logged against their record; the AI voice assistant can pick up, or calls route to your team — with notes and recordings saved.
• Outbound: staff (or the voice assistant) make follow-up and reorder calls right from the customer's record, with one-click calling and call outcomes logged.
• Every call, like every chat and email, sits on the customer's timeline.

4 · Sales pipeline

• A simple visual board showing where every deal/lead stands, moving left to right through your sales stages.
• Automatic follow-up reminders and tasks so opportunities don't go stale.
• Conversion and revenue tracking, so you can see what's working and where deals get stuck.

5 · Order & delivery management (e-commerce operations)

• One screen for all website orders, returns and customer groups.
• Order tracking through clear stages: placed → confirmed → packed → shipped → delivered.
• Connected to your logistics partner so shipping labels and live tracking update automatically — no manual data entry.

6 · Inventory management

• Live stock levels that update automatically as orders come in — across your website and both branches/warehouse (multi-location).
• Low-stock alerts and reorder points so you restock before you run out.
• Batch & expiry tracking — important for natural products — so older stock is used first and nothing expires unnoticed.
• Purchase entries to record stock coming in from suppliers, keeping quantities and costs accurate.
• Stock is shared between the website and the internal team, so online and counter sales never clash.

7 · Invoice module

• Proper GST-compliant tax invoices generated automatically for every order — online and at the counter.
• Professional, branded invoices customers can download as PDF; your team can print or email them in one click.
• Handles CGST/SGST/IGST correctly, with invoice numbering maintained for you.

8 · Ledger / accounts module

• A running ledger (account statement) for every customer, supplier and franchise partner — what they bought, paid, and still owe.
• Tracks payments received and outstanding (pending) amounts.
• Clear summaries of sales, dues and collections — the numbers you and your accountant actually need.

9 · Team management & internal staff tracking

• Staff logins with roles — owner, support, sales, warehouse and accounts each see only what they need.
• Task assignment and follow-ups, so everyone knows what to do and you can see what's done.
• Performance & activity tracking — who handled which leads, calls, orders and how they're performing.
• Useful for both online operations and on-ground branch staff, giving you one clear view of the whole team.

10 · Franchise / dealer module (room to grow)

Because Epic Grains already runs multiple branches, you're a natural fit for franchising. This module lets you scale cleanly:

• Onboard franchise/dealer partners and assign their territory.
• Let partners place wholesale orders through their own login portal.
• Track commissions, margins and a running account statement for each partner.

What everything connects to (integrations), in plain terms

How we roll it out — phase by phase.

We deliver in four clear phases. Each phase has a simple "done" test (acceptance criteria) so you always know what you're signing off on. Marketing and SEO begin from launch and run continuously.

SEO, content, Google listings and marketing run alongside these phases and continue every month after launch.

Commercials.

Pricing, the payment schedule and any recurring charges will be discussed and finalised with you offline, once the scope above is signed off. Both parties will then sign a short commercial annex, which becomes part of this proposal. This keeps the commercial conversation simple and direct between us.